About Boltow
Boltow really started at home.
Long before it became a shop, it was part of daily life. Alina Boltow, a stay-at-home mum in Sunderland, spent her days surrounded by toys — noticing which ones were loved, and which ones were forgotten by the end of the day.
She wanted something better for her children. Toys that felt safe, well-made, and worth coming back to.
How it started
Boltow began quietly, right at home.
Alina started choosing toys she genuinely enjoyed giving to her kids — nothing rushed, nothing over the top. Just thoughtful pieces that made sense in everyday life.
When friends and family started asking where the toys came from, she realised this careful way of choosing could become something more.
Built with care
Boltow isn’t about being the biggest.
Every toy is chosen with real families in mind — how safe it is, how well it’s made, and whether kids truly enjoy playing with it. If something doesn’t feel right, it doesn’t make the cut.
Still rooted in Sunderland, Boltow remains a small, independent business built slowly, carefully, and honestly — just as it began.
Store information
Store name: Boltow
Operated by: PUILI LTD (Company Number: 16910501)
Address: 14 Athenaeum Street, Sunniside, Sunderland SR1 1QZ, United Kingdom
Email: info@boltow.com
Phone: +44 7418 638854
Customer service hours:
Monday–Friday: 09:00 – 18:00 (London Time)
Saturday & Sunday: Closed